The BLE Blog

8 highlights of Licensing Expo

Image courtesy of Licensing Expo

By Darren Brechin, Event Director, Brand Licensing Europe

From Grumpy Cat, Hulk Hogan and the Batmobile to Corona, Fifth Harmony and free ice cream – this year’s Licensing Expo did not disappoint. Billed as the most successful yet, it attracted 16,150 visitors – a 3% increase from the previous year. The show is certainly unique: 232,000 square feet filled with all the industry’s major players, large and small. Read more…

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Developing Battersea!

composite image for licensingLucy McCredie, Licensing Consultant at Battersea Dogs & Cats Home, talks cats, dogs and growing the licensing programme of a national treasure.  

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