The BLE Blog

5 minutes with Kimberly Kociencki at SPLiCE

kkb_blue (1) For almost fourteen years, SPLiCE has been sharing best practice in the US. This autumn it makes its debut at BLE offering insights through a series of free educational sessions. We caught up with CEO Kimberly Kociencki to find out more about the organisation, its plans for the show, and working with the European licensing industry. 

What is SPLiCE?
SPLiCE is a global trade organization with headquarters in the USA and stands for the Society of Product Licensors Committed to Excellence. It was founded in 2004 with the vision to continuously improve brand licensing. More specifically, it is a community of licensors that share best practices to protect, promote and enhance brand integrity. Expertise shared includes areas of anti-counterfeiting, environmental sustainability, finance, legal, marketing, quality and social accountability.

What is your involvement in BLE this year?
We are very excited about our participation in BLE this year with a series of SPLiCE panel discussions in the Licensing Academy. It will be the first time SPLiCE has brought its insights to BLE and the first time some of its Members have been represented at the event. For almost fourteen years, we have been sharing best practice in the US. It’s a pleasure and an honor to be opening up the floor at BLE, to the European Licensing Industry. The three SPLiCE panels will address Anti-counterfeiting and Social Accountability on Tuesday, October 13th and Direct to Retail on Wednesday, October 14th.

Who will be speaking?
We will announce the full speaker line up soon – our expert roster includes people with a variety of backgrounds from global brands to drug enforcement. Attendees will enjoy learning from moderated presentations from brands and retail like Chupa Chups, Nike, NFL, PBS, Sainsbury’s, and The Walt Disney Company; global organizations including UNODC (United Nations Office on Drug and Crime) and the WTO (World Customs Organization) and World Trademark Review; and service providers including 24IP. The panels will cover new ground and should offer fascinating and important discussion around issues that affect us all as consumers and as licensing professionals.

Tell us more about the SPLiCE Community
The SPLiCE community comprises 58 member organizations from 40 industry sectors, including business, government and non-profit. They include some of the world’s biggest licensors and together they manage more than USD$30 billion of licensing agreements worldwide. Members include The Coca-Cola Company, Unilever, P&G, AT&T, Stanley Black & Decker, Dorna (MotoGP), Hasbro, NBCUniversal, Crayola, Ford Motor Company, Harley-Davidson, LEGO, The Kraft Heinz Company, Motorola, Jarden Consumer Solutions, Reebok and M&M MARS.

More than eighty-percent (80%) of our SPLiCE Members license consumer goods globally with fifty-two percent (52%) having a licensing program in existence for over fifteen years, ninety percent (90%) having a licensing program in existence for five years or more and ninety-three percent (93%) having two or more brands to license. Over eighty-percent (80%) of our Members engage in licensing activities to seek metrics that will identify consumer satisfaction, brand awareness, brand image, brand loyalty, brand preference, product quality & safety, and manufacturing compliance.

What did SPLiCE discuss at Licensing Expo?
The most recent SPLiCE Licensors Summit™ took place in Las Vegas this past June, and showcased twelve expert service providers across the licensing industry. This event provided these companies to answer questions and collaborate with SPLiCE Members. The robust program presented consisted of developed international technologies, processes, and consultation practices that support the licensing industry, and distinguished how Licensors can streamline processes and influence more productive and efficient licensing business models.

After Licensors Summit™, SPLiCE collaborated with UBM Advanstar through SPLiCE Lounge at Licensing EXPO. In its inaugural year, SPLiCE Lounge was incredibly successful, and provided collaborative meeting space for Caterpillar Inc., DuPont, Electrolux, Hallmark and the NFL. SPLiCE Lounge also embodied the educational and collaborative nature of the organization, holding daily educational “salons” with SPLiCE Members and visitors on topics from Social Accountability and Licensing Scorecard, to International Licensing, Brand Licensing Metrics and Objectives, and Direct to Retail.

Look out for the full SPLiCE speaker line-up in next week’s licensing press.

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