The BLE Blog

Licensing for growth…

Bruno Schwobthaler

In a series of posts, Bruno Schwobthaler, author of Licensing for Growth, offers insights on a variety of licensed categories. He will also host a session in the Brands & Lifestyle Theatre ‘Winning Licensing Strategies: where can growth come from?’ alongside representatives from Lego, Havas Sport & Entertainment, Planet Retail and Adidas.  Read more…

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Discovering vintage treasures

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Recently discovered original, and iconic, children’s book cover illustrations from the 1960s and 70s by the illustrator Mary Gernat-How are now up for licence at BLE. These original vibrant and colourful illustrations have never been seen in public before and now Mary’s son Roger is keen to explore licensing.  Read more…

My BLE: 5 mins with Marcus O’Shea, Head of Brand Partnerships at Help for Heroes

MOSMarcus is a former director of specialist CSR consultancy Three in One, and Head of Fundraising at Breast Cancer Care. He has also held senior positions at YouthNet and Tommy’s, the baby charity.

Help for Heroes, which provides direct, practical support for wounded, injured and sick servicemen, women and veterans and their loved ones, is already a powerful brand with a popular and successful online trading arm. It now plans to move into the wider licensing and trading arenas. This is its first BLE. Read more…

Roy’s back!

9781780312873_CoverRoy of the Rovers has an enduring appeal to a generation of men who admire his silky skills, distinctive hairstyle and a left foot that that was lethal – unleashing the ‘rocket’ that left Melchester Rover’s opposition defenses in tatters.

Now, over 60 years on, he is embarking on a new career in licensing with Pink Key Consulting on the bench. Available for license are some of the many creative pieces of art including images and front covers that been associated with this legendary striker over many years. We caught up with Richard Pink to find out more… Read more…

My BLE: 5 mins with Jane Garner, Director at kilogrammedia

The Kilogrammedia team
The Kilogrammedia team

Jane Garner is director of licensing and broadcast specialist public relations and marketing agency kilogrammedia. Clients include licensors, licensees, agents and production companies focused on entertainment, brand, celebrity and art licensing. Its work covers all aspects of trade and consumer PR including print, social networking, product placement, consumer competitions, promotions, character appearances, tours and event management. Read more…