The BLE Blog

Day 1 roundup – in pictures


The BLE Twitter feed (@bleurope) has been buzzing all day. Here’s a picture roundup of day one taken from your Tweets.  Don’t forget to use #BLE2015 for show updates.

Stay Puft

Visitors were greeted by a giant StayPuft


LIMA’s Kelvyn Gardner hosts the first of his daily ‘Licensing Explained’ seminars. Catch it every day at 9.30am in the Licensing Academy.

Character-Parade_BLE2014 %288%29

This year’s character parade was the biggest yet – 15% larger! It features over 80 licensed characters, takes six months to plan and well over 100 people to manage on the day. It also requires the largest costume character changing room of its kind in the world!


New faces like Help for Heroes’ Hero the Bear joined the parade this year.


Cassey Ho, founder of Blogilates, and YouTube sensation chatted to Benjamin Grubbs,  Global Head of Top Creators, about building a winning brand on YouTube in the keynote.



IMG_4628 IMG_4632


IMG_20151012_112857097 IMG_20151012_151442350 IMG_20151012_162353015

CRNQwO0WwAAINib IMG_20151012_151335129IMG_20151012_151418605

CRNUuFwWoAAhRIR IMG_20151012_164335939

More than 2,500 brands, characters and images on show from over 300 exhibitors.

Doors open at 9.00am tomorrow. See you then!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: