The BLE Blog

Day 1 roundup – in pictures

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The BLE Twitter feed (@bleurope) has been buzzing all day. Here’s a picture roundup of day one taken from your Tweets.  Don’t forget to use #BLE2015 for show updates.

Stay Puft

Visitors were greeted by a giant StayPuft

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LIMA’s Kelvyn Gardner hosts the first of his daily ‘Licensing Explained’ seminars. Catch it every day at 9.30am in the Licensing Academy.

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This year’s character parade was the biggest yet – 15% larger! It features over 80 licensed characters, takes six months to plan and well over 100 people to manage on the day. It also requires the largest costume character changing room of its kind in the world!

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New faces like Help for Heroes’ Hero the Bear joined the parade this year.

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Cassey Ho, founder of Blogilates, and YouTube sensation chatted to Benjamin Grubbs,  Global Head of Top Creators, about building a winning brand on YouTube in the keynote.

montageupdate 

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More than 2,500 brands, characters and images on show from over 300 exhibitors.

Doors open at 9.00am tomorrow. See you then!

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