The BLE Blog

Virtual Reality-2016’s hottest entertainment licensing trend

StevEcsSBy Steven Ekstract, Group Publisher, License! Global Daily & License! Global magazine
In my previous blog in October, I discussed trends in licensing to watch and focused particularly on digital technology.  In this month’s column, I want to focus on Virtual Reality (VR) technology, as it will have a major impact on the licensing industry and is just arriving at retail for Holiday 2015 and Q1 2016. Read more…