The BLE Blog

Licensing for growth…

Bruno Schwobthaler

In a series of posts, Bruno Schwobthaler, author of Licensing for Growth, offers insights on a variety of licensed categories. He will also host a session in the Brands & Lifestyle Theatre ‘Winning Licensing Strategies: where can growth come from?’ alongside representatives from Lego, Havas Sport & Entertainment, Planet Retail and Adidas.  Read more…