The BLE Blog

The evolution of a classic brand

Beatrix Potter at Hill Top, near Sawrey 1913. Courtesy National Trust

By Susan Bolsover, Head of Licensing and Consumer Products at Penguin Ventures
It’s amazing how many “classics” from my childhood feel like they are making a comeback; The Clangers, Dangermouse, Thunderbirds, all I need is for a new series of Rentaghost to pop up on the CBBC schedule and my trip back in time will be complete! But what is it that makes these, and so many other “classics”, appeal to new generations of fans and how do the guardians of these brands make sure that any new iteration doesn’t go completely off brief? And what about brands that come from sources other than TV or film, those brands that are deemed “classics” in the real sense of the word? Read more…